Gorilla Kingdom

What is Gorilla Kingdom?

For Splash Tech founder Adam Wilson, RubyPlay’s acquisition of his company is not simply the coming together of two complementary suppliers. It is an early indication of where the wider supplier market may be heading.

The deal adds Splash Tech’s free-to-play games and supplier-agnostic jackpot engine to RubyPlay’s existing portfolio of free spins, rewards, missions and tournaments. In doing so, it strengthens RubyPlay’s evolution from a content-led provider into a broader content and engagement tools company, giving operators a way to add engagement mechanics across existing and third-party portfolios without building those capabilities from scratch.

Wilson expects others to follow.

How to play Gorilla Kingdom

Grygorenko emphasised that prioritisation was the key to adapting these portfolio sizes. 

“[At] above roughly 150 players per manager, personal knowledge stops scaling. The fix is not fewer players or more managers – it is showing each manager which few accounts actually need them today,” she added. 

Satisfaction with existing tools scored an average of 6 out of 10. Co-author Gali Hartuv, CEO and co-founder at WarriorLab described this “middling satisfaction” as “the most expensive kind”.

About Gorilla Kingdom

SmartSoft has joined the African iGaming Alliance (AiA) as a Gold Supplier Member in a strategic partnership focused on its continued development of African gambling.

In an announcement on Tuesday, the parties said the agreement was “focused on supporting the continued development of sustainable, responsible and commercially viable regulated gambling markets across Africa”.

SmartSoft maintains an established and growing presence in Africa, having also co-hosted the iGB L!VE Africa Summit in July.