Lotto Madness

What is Lotto Madness?

It is an eclectic list, but that’s kind of the point. Relevance can mean a global sporting event in one market and a far more niche (see ice cage fighting) obsession in another. Splash Tech’s job is to find the experience that fits the audience, rather than expecting the audience to fit the product.

If free-to-play builds familiarity, Splash Tech’s jackpot engine is intended to provide a common thread across an operator’s offering, even when the games themselves come from dozens of competing studios.

“A jackpot engine is a rare product in that you can brand that engine and it will sit across all of your content,” Wilson says. “As an operator, you might have 50 different game suppliers. On every single game that you’re serving, you can show a branded jackpot.”

What is Lotto Madness?

Bengtsson said the split between casino and sports betting for SunBet was roughly 90% to 10% in favour of casino, with Sun International “under-indexing on sportsbook”.

But Sun International views that as an opportunity, with Bengtsson stating: “We think the market overall is probably somewhere around 35%-40% sportsbook.

“So that is the delta we have to close by delivering a better product and better operational intensity in our sports business.”

How to play Lotto Madness

She said the government would receive a report every six months on illegal gambling advertising across these platforms. She insisted the issue should also be dealt with at an EU level, through the Digital Services Act.

Candidates from the VVD party urged the government to take a “harder stance” against these big tech platforms.

Some politicians stated their opinion that the legal gambling age in the Netherlands should be increased to 21 from the current barrier of 18 years old.