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Digital events specialists Hipther Agency has revealed its new branding strategy for its flagship conference in the Americas, previously called “Sports Betting & Casino Summit North America.”
Starting 2021, Gaming Americas’ annual summit will be hosted under the “Summits by Gaming Americas” brand and will consist of two events:
22 June, 2021 – Gaming Summit North America (#GSNA2021)
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“But that is not just marketing. It also goes into product and into the way that you develop your offering and how you localise what you present or you offer to your customers. And without leaving out local talent, because of course the success also comes from the level of understanding of the market and the cultural embracement and to understand what the customers are really looking into when they have to choose between operators.
“Peru is our legacy. It’s one of our four markets here, so it plays a pivotal role in our ways of operating. Of course, we put a lot of focus into making Peru the market where we put attention and we are really careful about developing in terms of product, and also operationally.”
Like Betsson, Stake is trying to combine its global scale with a deep understanding of local markets in LatAm. It now holds local LatAm licences in Colombia, Brazil, Peru and Mexico, as well as the Province of Buenos Aires in Argentina.
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Cleopatra is the latest and most prominent addition to the exhibit, which marks the opening of Caesars Palace on Aug. 5, 1966.
The artifacts also include a 1966 cocktail waitress uniform, a Cleopatra costume and headdresses from opening events, a Tom Jones show program from 1971, Caesars Palace Grand Prix posters, and an old high-stakes slot machine.
The statue now stands, bargeless, mounted on a red-striped pedestal flanked by golden sphinxes.
