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Meanwhile its B2C revenue, which took a significant hit last year as it offloaded the majority of its B2C operations, including Snaitech and Happy Bet, declined 22% to €32 million.
This segment is predominantly made up of Sun Bingo in the UK, a white label brand which Playtech said it was reviewing in March, due to the impact of the UK Remote Gaming Duty hike earlier this year.
Regarding further investment into the company, it said high-growth verticals like live casino were receiving targeted capital deployment, while in terms of geography, the Americas remained a core focal point for the company. It expects to reach profitability in the US this year.
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Presence of Pariplay game content in Spain to be bolstered through partnership pioneering provider
Pariplay Ltd., the No. 1 aggregator and content provider behind innovative products including the Fusion aggregation platform and the Ignite Studio development programme, has today announced it has signed an agreement with a leading global gaming solutions provider, Recreativos Franco Digital (R. Franco Digital). Through the deal, high quality content from Pariplay and its Ignite and Fusion products will be made available to even more operators and their players in the rapidly growing Spanish market, in addition to expanding the reach of R. Franco Digital’s portfolio via the aggregation platform.
Luckbox appoints former Red Bull, Riot Games and FOX lead as Head of Content
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That supplier-agnostic design matters because operators do not organise their businesses around the interests of one studio. They assemble portfolios from multiple providers and need tools capable of working across the resulting patchwork. Splash Tech’s engine can also extend beyond slots to points of sale including sportsbook bet slips, lottery and bingo.
“Not making the product available across all game suppliers and all product verticals would be a massive missed opportunity,” Wilson explains. “Wherever you can have a player placing a bet, give them the opportunity to win on the jackpot engine because it is such a sticky product.”
A branded jackpot also gives operators a visible identity across content they did not create, turning third-party games into something closer to their own ecosystem.