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Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
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In a statement, Genuis Sports said Prediction.com sought to address the “fragmentation” caused by users visiting platforms separately to access pricing information.
“As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational,” Sean Conroy, EVP of rights and partnerships at Genius Sports, said of the launch.
“By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the US.”
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That strategy opens the door for Trevor Connelly, Vegas’ 2024 first-round pick. Connelly entered training camp skating on the club’s third line, and after the departure of several depth players this offseason, the 20-year-old left winger has a clear path to earn a roster spot.
Off the ice, the Golden Knights secured captain Mark Stone with a two-year extension worth $9 million annually.
On the bench, Ryan Craig makes his head coaching debut tonight for Las Vegas, replacing John Tortorella. The central question facing the Golden Knights this fall: Can a team that came within two wins of the Stanley Cup make another deep run while breaking in a new head coach and retooling the bottom of its roster?
