Google News - Daily Headlines

How to play Google News - Daily Headlines

“All the testing in the world cannot tell you precisely where you stand against the rest of the market on key aspects of the product,” Lamb says. “It was very positive to see Kambi as a leader in these key metrics.”

The way customers used the offering was equally instructive. Bets outside the match-winner market accounted for 63% of pre-match turnover, compared with 57% in 2022, reinforcing the importance of depth beyond traditional markets.

Post-World Cup, Kambi is now working to offer more shots-on-target options before matches and additional automated intervals in-play, creating further betting opportunities as games unfold.

How to play Google News - Daily Headlines

“With a direct integration, we have examples of partners integrating us in 24 hours,” he says. “Reverse integration is really hard for everybody, but in our case we can complete a reverse integration in a maximum of three weeks, including all the tests and going live.”

Swipe Games’ immediate ambition is substantial: its current “North Star”, Yashin says, is to reach €600m in bet volume per month.

Yet its longer-term vision stretches beyond simply adding more short videos to the casino floor. Ultimately, Yashin does not see Swipe as simply another category within the existing casino lobby. His ambition is for it to become a platform-level feature: alongside games, live casino and sports, players would find a dedicated Swipe button opening an endless feed personalised around their individual tastes.

How to play Google News - Daily Headlines

In a statement, Genuis Sports said Prediction.com sought to address the “fragmentation” caused by users visiting platforms separately to access pricing information.

“As the category continues to grow, robust integrity safeguards are not simply optional; they are foundational,” Sean Conroy, EVP of rights and partnerships at Genius Sports, said of the launch.

“By bringing together official data, live streaming, league IP, integrity services and the reach of our Legend media network, we are helping Polymarket deliver a differentiated and trusted experience for sports fans across the US.”