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To sweeten the deal, Caesars is serving complimentary daily breakfast for visitors staying at Caesars Palace, Paris, and The Vanderpump Hotel. Stays at the Flamingo and LINQ are given $50 daily food and beverage credit.
Caesars, of course, isn’t the only major casino participating in the “Vegas 5-Day Sale.” MGM Resorts, which operates the most casinos on the Strip, has slashed Bellagio rooms by 25% and is incentivizing guests with $100 in daily F&B credit. MGM Grand rooms are 50% off.
The Venetian and Palazzo suites are 33% off, Wynn and Encore are discounted 20-30%, and Fontainebleau is 20% off with $50 daily resort credit. For budget travelers, Treasure Island has rooms from $69 and no resort fee, Westgate has two-night stays for $199 with $100 resort credit and four Cabaret tickets, and Golden Nugget has $49 rooms that come with a $20 gas card.
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As such, the ad violated rule 16.3 of the CAP Code (Edition 12).
Midnite’s operator, Dribble Media Ltd, stated that the ad had not been authorised by their company. They cited discrepancies in branding and asserted that it was created and disseminated by an affiliate, Limay Media Ltd, without Midnite’s approval.
Midnite confirmed it had terminated its contract with Limay and would reinforce compliance reminders to its partners.
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“We appreciate Bally’s partnership and the thousands of construction workers helping bring Bally’s Chicago Casino to life – a major investment in our city’s future,” Johnson wrote in a social media post on X.
Earlier this year, the Illinois Gaming Board approved 65 VGT licence applications in the city, according to the Sun-Times. VGTs are the highest-grossing gaming vertical in Illinois, generating substantially more revenue and taxes than land-based casinos.
Papanier said the components of Bally’s Chicago that are being “reset and re-contemplated” are “all in conjunction with the proliferation of VGTs”. While the current number of licences is low, he asserted that widespread proliferation could result in a “30% to 50% impact on top-line revenue” for the casino and it would be “irresponsible” to continue construction “until we understand what the landscape looks like”.
