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How to play Spear Of Athena
Harrison Barrett, VP of business development, spoke to the iGB team at iGB L!VE 2026 to discuss the evolution of Soft2Bet’s MEGA platform, which started out as a purely gamification layer but has become “much more compelling than simply leaderboards, missions and point-based rewards”.
As Barrett puts it, MEGA is “ultimately a retention tool that helps our partners move away from heavy bonus and costs”.
With ice hockey and UFC-themed initiatives driving engagement in North America and a 45% lifetime value increase seen with the launch of MEGA Shoot, a player-versus-player simulation penalty shootout game initiative which launched during the World Cup, it is an exciting time for the Malta-based platform provider.
About Spear Of Athena
So just around the time my subscription base is starting to take off and I’m wondering whether I should focus on my own stuff entirely and drop everything else, knowing the End is Near anyway, I get a call from Bill, saying that CalvinAyre.com (will no longer publish gambling news).
Same thing that happened in 2012. I’m sad, but once again, I’m just beaten to the punch. My whole adult life has been that way and I can’t really explain how or why other than to say it I’m constantly being pushed in the direction I’m already going in.
So here’s what happens from here, in my view. In a few months, food price increases are going to start to become very glaringly obvious. Price inflation will not be able to be hidden anymore. You can tinker with the inflation statistics only so much, but once it gets to food prices, it’s game over. It’s already happening. Food bills are rising and are about to rise much faster.
What is Spear Of Athena?
“We have said that many times before,” he added. “I think it consists of multiple aspects. We are still open to and keen on consolidating minorities if there is opportunity that is being presented.
“In terms of the SunBet business, there might be opportunities to consolidate locally, but there might also be opportunities outside of South Africa. We are looking at all of it, but we have a very high bar for what we deem to be good investments.”
SunBet launched in Namibia in May, with Bede Gaming powering its platform.
