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About Exotic Fruit Deluxe
Betting skewed male, with 16% of men gambling on betting compared to 4% of women. Age-wise, overall gambling participation peaked among 45- to 64-year-olds (56%-59%), when excluding lotteries the highest participation was among 35- to 44-year-olds (35%).
Respondents cited motivations predominantly as seeking large winnings and entertainment, while 42% reported positive feelings about their most recent gambling expenditure.
Kathryn covers bitesize breaking news with a primary focus on EMEA and US legislation. A proud North Walian, fluent Welsh speaker and lifelong Wrexham FC fan – long before Hollywood came calling.
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Broadway Gaming bolsters offering with Eyecon deal
Broadway Gaming, operator of one of the largest UK Bingo networks, has agreed a deal to roll out Eyecon’s games, including the flagship “Fluffy Favourites”, to all five of its bingo sites including its primary brand “Butlers Bingo”, and its two casino sites.
Eyecon is one of the UK’s most recognised casino game developers with standout slots that each deliver rich features, animations and offer high-quality graphics. Welcoming Eyecon’s eminent titles to the Broadway Gaming network is a major milestone for the business as it shifts strategy to make the best third-party content available for its loyal player base and help Broadway Gaming reach a new iGaming audience.
About Exotic Fruit Deluxe
But in recently months the company has invested heavily, with capex surging from R277 million to R492 million.
“We have executed one of the largest capability building projects in the company’s history and invested in marketing, customer-acquisition and market share gains in a very intentional way,” Bengtsson said. “We are encouraged that, even with continued investment in the business, adjusted EBITDA growth has accelerated relative to the first half of 2025.”
The company is placing an increased focus on efficiency and margins, with plans for a “lower-cost, more centralised operating model” with the profitability of Sun International’s underperforming assets in mind.
